5 month(s) ago
I'd say it depends on your target market: Multiply is good for sourcing and meeting fellow entrepreneurs while Facebook caters to a more general audience. If you're planning to sell on FB, I suggest using pay-per-click advertising; it's an excellent way to get hundreds of leads if you know how to find your customers and how to create catchy taglines and marketing copy. Of course, you should utilize landing pages requiring sign-ups if you want to maximize your chances of keeping in touch with your interested "clickers." Hope this helps. @Estelle - What you saw in my bahayremata website is an example of a landing page. Admittedly, it's not too eye-catching (I didn't create it myself) but the point is it requires a decision on the part of the viewer whether to sign up or not. That by itself serves to prescreen potential buyers; however, it also allows you to stay in touch with your captive audience because you can now create a mailing list to send newsletters/follow-up emails to. Free landing pages are easy to do; I use Google sites most often but Weebly or any of the other drag-and-drop website creation sites would do just as well. Landing pages can also stand on their own though you can use the Forms creator of Google docs to automatically lead to a confirmation page. Another strategy is to lead readers directly to a product page (advisable only for very irresistable products). Sorry for the long answer; I think this topic deserves its own thread :)
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